Kellogg’s - Imagine
Collaborating with JWT Sydney Creatives Gerhard Myburgh, Will Edwards and Chris Badger, FSM CREATE directors Emile Rademeyer and Phil Meatchem brought to life the uninhibited imagination of children in this animated TVC.
"Core to our treatment was the style of illustration. Our objective was to create a unique commercial for Kellogg's, memorable for its charm." says Emile.
Phil adds "Opting for a traditional approach suited our illustrative style. This timeless form has magic and is often overlooked in this 'high tech' world we live."
"Working with great ideas and talented creatives is what motivates us." The FSM directors conclude: "Our art is our passion and this is exactly the kind of craft we love. We truly believe collaboration brought a great script to life."
FSM CREATE www.fsm.com.au