The brief for the Mazda Infographic was to showcase the new Mazda 3 and communicate the new design features and technical specifications of the car in a clear and engaging manner.
Our creative combines 3D modeling and lighting techniques to achieve realistic exterior and interior shots of the car, with a clean and modern 2D graphical environment.
The software used included Maya, Cinema 4D and compositing in After Effects.
The resulting infographic is sleek and modern. It makes technical information digestible to the viewer and creates a sense of excitement about the new model vehicle.
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