Specsavers were looking for an exciting and energetic launch for their new contact lens offering. A stylistic, motion graphics approach was realised to elevate a retail spot into a more attractive and engaging piece of branded communication.
The design took inspiration from the brands 2D print assets, extending them to 3D with the concept of a figurative eye being refreshed with Specsavers contact lenses.
Design & Animation: Yes Captain
Creative Director: James Cowen
Agency: Visual Jazz
Sound & Music: Final Sound