2013 Lexus IS Vehicle Tour
Our collaboration with Lexus for the launch of the new IS range showcases not only the car's stunning design, but also our premium virtual production offering and the benefits of a content foundation. Creating seamless night and day urban driving shots was a great way to present two grades of the IS and show it under a variety of lighting conditions. The city environment was modified from an existing city asset we used for a recent Lexus retail execution, and was thus a very cost-effective way of creating an engaging setting for the communication. The residence was created in full 3D from a series of architectural references. Our motion graphics artists designed some beautiful frames to highlight a series of key features and our 3D artists developed beautiful x-ray and mechanical views to communicate safety features and engine information.
While stunning in its own right, the resulting two-minute virtual tour piece also crucially provided a number of assets for use in the broadcast commercial, online, print, brochures and more.
Rotor Studios http://www.rotorstudios.com/