2013 Lexus IS Vehicle Tour

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Our collaboration with Lexus for the launch of the new IS range showcases not only the car's stunning design, but also our premium virtual production offering and the benefits of a content foundation.  Creating seamless night and day urban driving shots was a great way to present two grades of the IS and show it under a variety of lighting conditions. The city environment was modified from an existing city asset we used for a recent Lexus retail execution, and was thus a very cost-effective way of creating an engaging setting for the communication. The residence was created in full 3D from a series of architectural references. Our motion graphics artists designed some beautiful frames to highlight a series of key features and our 3D artists developed beautiful x-ray and mechanical views to communicate safety features and engine information.     

While stunning in its own right, the resulting two-minute virtual tour piece also crucially provided a number of assets for use in the broadcast commercial, online, print, brochures and more.

Rotor Studios  http://www.rotorstudios.com/

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