Hyundai 2014 Tucson: Enough Reason

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Rotor Studios was approached by Innocean USA to generate a collection of 15 second CG spots for large number of models in the Hyundai range.  The overall project required Rotor to efficiently create from scratch an environment that was not only photoreal, but modular, so that it could be used for the full range of vehicles and their individual personalities.  Our director Scott Bradley developed the initial concepts and cameras with Innocean, and the Rotor team and its finely tuned automotive-skewed CG pipeline went to work. The end result? Gorgeous driving shots set on mountain road overlooking a city view. As always, the spots are voiced by legendary Jeff Bridges, and this execution demonstrated the key features of the Tuscon.

Rotor Studios

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