NZTA Small Mistakes
This campaign aims to reframe the way that people look at their speed when they're driving. Two drivers experience an extended moment of pause at that split second before they collide into one another. It demonstrates that while a person may be a good driver they can't change the fact that human beings are prone to making mistakes, including other drivers. Even the smallest of mistakes on the road can cost us our life, or take someone else's.
FIn Design + Effects www.findesign.com.au