VOLKSWAGEN GOLF MARK VII REVEAL NYIAS 2013
Spinifex Group helped GPJ unveil the new Volkswagen Golf at the 2013 New York Auto Show through a 3D projection mapping show, paying homage to the past 7 generations and its influences from each era. This exciting 2 minute projection mapping show transports the audience on an imaginative and fun journey through the 7 generations of the Volkswagen Golf. Beginning with the design and creation of the category defining 1974 Golf MKI, and drawing inspiration from lifestyle and culture through the eras, we have playfully highlighted, deconstructed, recontextualised, manipulated and transformed what is reality into illusion, creating a memorable experience for the audience.
Spinifex Group www.spinifexgroup.com