Adidas 'Battlepack'

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Closely collaborating with William Armstrong out of Markenfilm GmbH and German agency Lukas Lindemann Rosinkski, The Mill created this world cup inspired spot for Adidas featuring the German national football team.

The dramatic online spot, shot entirely in black and white, displays the 'inner personas' of some of Germany's most famous football players; Schweinsteiger appears as a tribal warrior absorbed in an intense battle ritual, Muller's inner cheetah displays his strength and speed, Neuer erupts into a samurai surrounding the goal and finally we see Ozil, a knight in shining armor ready for the game, his helmet morphing into a football as it hits the pitch.

The Mill


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