Nike 'Winner Stays'

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Cristiano Ronaldo, Neymar Jr. and Wayne Rooney are back and joined by a host of other football superstars in Nike’s epic World Cup spot 'Winner Stays'

The Mill collaborated with Wieden+Kennedy Portland and Nike once again on their latest World Cup spot 'Winner Stays' directed by Rattling Stick's Ringan Ledwidge. The 4 minute film opens on a park with two teams challenging each other in a pick-up game where the winner stays on. Straight away as the challenge is set, the stakes are raised: "Guess I'm Cristiano Ronaldo then," says one. His opponent responds saying, "Yeah? Well I'm Neymar."

The Mill

In a split second a seemingly simple game between friends has become a grudge match of sorts, aided by the unique skills of some of the world's greatest footballing talent. As the match develops, players call out the names of players to possess their specific skill, and before we know it Wayne Rooney, Zlatan Ibrahimovic, Eden Hazard and Gonzalo Higuain have joined the game.

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