Around 20 easily identifiable ‘holiday’ icons were chosen to represent the three categories and created in 3D with a simple shaded look, so that they would feel graphic rather than too life-like. This technique allowed the team to continually bounce between complex and simpler compositions, allowing the viewer to be both teased with the dazzling patterns, while also making sense of the objects unraveling before them. The camera travels forward at a measured pace representing both the idea of travel and ‘smooth sailing’ in the website experience. Resolution Design www.resolutiondesign.com.au