This 60' spot is a combination of live action footage and motion graphics, created to promote the 2014 Tour De France on SBS. A stylistic contrast between the modern world of advanced athlete biometrics and the timeless craft of bicycle construction, paralleling the structure and construction of the machine and that of the athlete. Shot at Popped Up Studios in Marrickville, with post production completed in-house at SBS.

SBS Television www.sbs.com.au