Bridgestone Hands

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When Bridgestone briefed us on their latest brand campaign, we came across a simple but startling fact - only the equivalent of one handprint of tread connects each of your tyres to the road. Once you know this fact, the tyres you choose become fundamental to your family's safety. Creatively we wanted to bring this insight to life in a way that was engaging, but not alarming.

The result is a beautifully restrained ad that is unique within the category. 


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